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Lori Bruton

Author, Writer, Speaker

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LIVE IN THE MOMENT:  A MICRO-MOMENT

April 8, 2021 by Lori Leave a Comment

 

You are in the middle of a task when a question pops into your mind. There is an urgent need to know the answer at that moment. That’s when you immediately search the answer typically on your phone or computer to learn, discover, or buy something.

What you just experienced is a micro-moment. Maybe you want information about a product or a person; you go online. Quick online searching for personal and business information is a frequent occurrence nowadays.

Micro-moments are beneficial. The content and answers are at your fingertips. Enter key words in an online search engine and poof, there you go.

Imagine if your business was being searched by potential customers and clients. You can become the go-to place for the information, products, and services they need.

Give the people what they want. Once they find you, keep them engaged. How? Provide ongoing, up-to-date content. This can take you to the next level.

Question:  Did I hear you say you don’t have time to create more content?

Answer:  Outsource a copywriter.

Delegating this task frees up your time to do what you do best. It’s worth the investment. You will profit and serve many overall when you look at the big picture.

There are many excellent freelance copywriters available to fill your need. Take a micro-moment and search for a writer who will create content on your topic.

Better yet, I could be your answer. I provide copywriting services. Let’s discover if I am the one for you.

Thanks for reading. Was this helpful? Leave a comment and then go back to whatever you were doing.

Lori Bruton
Author, Speaker,
Copywriter

 

 

 

 

Filed Under: MY BLOG Tagged With: answers, author, business, clients, coach, content, copywriter, customers, delegate, freelance, ideas, information, inspiration, invest, micro moment, online, outsource, read, search, services, solutions, speaker, time freedom, virtual assistant, write

The Power of FOCUS

March 8, 2021 by Lori Leave a Comment

You get what you focus on. You’ve heard that advice, right?

It reminds us that, to begin living the life we really want, we have to start doing those things that will get us there.

There was a time my life was extremely out of balance. All I could see were my struggles and didn’t have any solutions. It kept me stuck. Focusing on the struggles kept me in a state of hopelessness and defeat. I had to stand up inside myself and be determined to find a better way. I knew the life I was living wasn’t meant for me. I took one step and then another and kept going. Sometimes I fell back and then I got back up and didn’t give up on myself, my dreams, and the life I truly desire.

Maybe you’re not where you want to be yet, but at least we are not where we used to be. It’s never too late to live the life you were born to live. The good news is you don’t have to figure it out and do it all on your own.

Now I am a Certified Oola Life Coach. I help clients determine what’s not working for them in the areas of fitness, finance, field (career), family, faith, friends and fun – then correct those stressors and bring about the lifestyle, relationships and financial security they need to be happy, balanced and growing.

So what could the OolaLife look like for you?

 

I’m challenging you to decide, then focus on getting this life you really want.

Let’s Get Started: Decide What You Want

Have you ever thought about the lifestyle, activities, wealth, longevity, family relationships and other parts of a fantastic life that YOU want?

If you haven’t, that’s the first place to start. Why? Because in order to get what you want, you have to KNOW what you want. If you’re going to focus your time and energy, it’s got to be awesome and a major life improvement for you. For instance, do you want to . . .

Fitness: Be date-night ready with tons of energy?

Finance: Eliminate all debt and have money to spare?

Family: Have a rockin’ good marriage + amazing kids, too?

Field: Find a dream job or start a business you love?

Faith: Start an exciting new faith-based project?

Friends: Find new friends and mentors who believe in you?

Fun: Crush those bucket-list adventures you’ve dreamed of?

Whatever inspires you, why not share it below? (But hey, don’t reveal super-personal details!)

To help you achieve your own OolaLife, I’ve joined forces with Dave and Troy – The OolaGuys – to privately coach you and support you via a TRANSFORMATION Program designed to transform your life, your finances, your relationships and more. Click here to get started. I am glad I took my first step on the journey to transformation. You will be glad you did too. I believe in you and want to see you win.

Much Love,

Lori

Lori Bruton
Author, Speaker, Coach,
Copywriter

Filed Under: MY BLOG Tagged With: balance, breaking point, business, career, coach, decide, desires, dreams, faith, family, fitness, focus, framework, freedom, friends, fulfillment, fun, goals, happy, help, hope, hopeless, inspiration, journey, lifestyle, love, motivation, oola, oolalife, plan, relationships, starting point, struggles, stuck, system, thelorifactor, transformation, wealth

Breakthrough Call with Alec Stern

July 4, 2020 by Lori 9 Comments

How many of you need a breakthrough? It’s coming. Believe it.

What can you do to get there? OQP is essential. What is OQP? Les Brown said, “Surround yourself with OQP (Only Quality People).”

I want to talk to you today about the quality people I have met. Manny Lopez from Network of Influence has been a key connection. He is a master of connecting people and providing huge value. He knows how to serve his way to success. My connection with Manny has resulted in hearing influential speakers such as Les Brown, Forbes Riley, and Alec Stern.

The legendary Les Brown is an international motivational speaker and author. His new book just came out called:  You’ve Got To Be Hungry:  The Greatness Within To Win. Les has made a huge impact on my life.

Forbes Riley, Award-Winning TV host, Author, Speaker, Entrepreneur. She is inspiring and helps people perfect their pitch.

I had the pleasure of speaking with Alec Stern recently. Alec has more than 25 years of experience as a founder, mentor, investor and hyper-growth agent for companies across various industries. He is an innovator with extensive expertise in growing and scaling companies, startup and operational growth, go-to-market strategy, strategic partnerships and more.

As a primary member of Constant Contact’s founding team Alec was one of the original 3 who started the company in an attic. Alec was with the company for 18 years from start-up, to IPO, to a $1.1 Billion-Dollar acquisition. Alec has also been a Co-Founder or founding team of several other successful startups including, VMark (IPO & acquisition), Reacher Grasper Cane, and MOST Cardio amongst others.

Performing hundreds of keynote addresses Worldwide, Alec has become known as America’s Startup Success Expert for his popular sessions at conferences like Secret Knock, CEO Space International, City Summit, Powerteam International, and Habitude Warrior. In 2019 Alec was the Keynote speaker at three out of the top five “Inc. Magazine Must Attend Conferences for Startups and Entrepreneurs in 2019.” While on tour, Alec has shared the stage with the likes of Tom Bilyeu, Jack Canfield, Les Brown, Kevin Harrington, and Mark Victor Hanson. Alec was selected to the Influence 100 Authority List by Influence Magazine which recognizes his contribution to helping and advancing startups and entrepreneurs worldwide. He has also recently been featured on the covers of several other magazines including “Small Business Trendsetters,” “Success Profiles” and “Business Innovators.”  Alec was honored with the “2020 City Gala Visionary Award” and the “Habitude Warrior Conference Global Awesome Visionary Award” for all his accomplishments as an entrepreneur as well as speaking before thousands of entrepreneurs and startups each year.

You can contact Alec here:  http://www.alecspeaks.com: 

This is a testimonial I wrote after the call with Alec:

Alec’s coaching and mentorship brings breakthrough and clarity by brainstorming ideas on how to position yourself, your message, and identifying action steps to success. I discovered that I am an Inspirational Thought Leader with a great message of hope and helping people find balance in an unbalanced world. Constant Contact with Alec Stern will launch you to new levels.

 – Lori Bruton, Author, Speaker, Coach & Freelance Writer

A big thank you to all these “Rock Stars” who have impacted my life. Who has influenced your life?

Let me impact your life. How? Grab a copy of my book. I am also available for writing services, speaking and workshops — text SPEAK to 844-394-4798 or message me.

Lori’s Stories are enriching lives and filling people with hope, love, and helping them find their purpose. Thank you for reading this blog. Leave a comment or message me on Facebook:  https://www.facebook.com/loribrutonbiz

 

 

Filed Under: MY BLOG, Uncategorized Tagged With: alecstern, article, author, balance, believe, blog, books, breakthrough, business, connection, constantcontact, contentwriting, discovery, entrepreneur, faith, forbesriley, freelance, fulfillment, growth, hope, influence, inspiration, keynote, leader, lesbrown, loribruton, love, magazine, mannylopez, media, mentor, message, motivation, network, networkofinfluence, oola, OQP, podcast, purpose, quality, read, serve, speak, stage, storytelling, success, thoughtleader, value, virtual assistant, virtual services, write, youvegottobehungry

DID YOU GET BURNED?

June 18, 2020 by Lori Leave a Comment

It hurts, doesn’t it? The pain is real. Whether it was a physical burn, even a sunburn, it has lasting effects and takes time to heal.

Even if you didn’t take proper precautions or it was an accident, you still got scorched. You treat the wounds quickly, but each day reveals a different layer. Did you feel hot, get blisters, and experience peeling? It went deep inside, didn’t it?

What if you got burned in business? That hurts too. Maybe you don’t know how a project went so wrong when you thought it was a masterpiece that you poured your heart and extra time into. All the pieces finally came together, and you did your best to make it a masterpiece.

Communication and results went well before. Like staying in the sun too long, you felt fried. With every skin cell peeling off, it left you raw and exhausted. You wonder what you could have done differently? You question whether all this time was worth it when the goal is not only happy clients but receiving revenue. Instead you lost time, money, and your passion. Keep in mind, not every client is a good fit.

More bills go unpaid and you feel sick. You thought it was a solution, especially when revenue is essential. What if this type of work is not your calling or passion? Maybe it’s just a distraction even though you’ve successfully completed similar projects with excellence many times.

Let the layers fall off. Let the dead skin cells flake off (gross, sorry). You have new skin in the game. Play a different game. There is a new thing waiting for you. Discover what that is and jump in. Stop doing work just to please others or because you think it was your only skill and is familiar. No matter what your bank account looks like now, it will grow. You will be okay even if you don’t know how right now.

Don’t let yourself get burned. It will lead to burnout. If you have been feeling weary, it may be that you are not stepping into your greatness. Search your heart. Find your true passion. Get busy living instead of dying. The right people are waiting for you.

 

Message me on Facebook. Tell me your true passion and dream.

www.facebook.com/loribrutonbiz

Filed Under: MY BLOG, Uncategorized Tagged With: adventure, art, bills, burn, burnout, business, clients, communication, create, debt, dream, fail, humor, hurt, laugh, lesson, mission, music, oola, pain, passion, projects, purpose, quote, revenue, sail, sing, speak, style, sunburn, travel, write

7 Ways to K I S S

March 31, 2019 by Lori 2 Comments

KISS – Keep It Simple, Sweetie

A kiss is sweet. If you want more love, give more love, especially to yourself. It sounds simple, right? To love and be loved is in our nature. Most of us desire to live a happy, fulfilling, simple life.

Living a simplified life in today’s world can be challenging. We are bombarded with information overload, distractions, cramming too much into our schedules, giving attention to digital devices that suck our time and energy.

Maybe you feel that you haven’t accomplished enough each day. Or, maybe you accomplished a lot, but you are exhausted. Is what you’re spending time doing worth it? Will it matter in the long run? If the answer is YES; keep doing it. You’re on the right track. If the answer is NO, take a moment to decide what does matter to you and your future that will leave a lasting legacy.

Maybe you’re not busy enough and each day slips by leaving you in a state of defeat and disillusionment. Could it be that you are overwhelmed? Overwhelmed just means you don’t know what to do next, which can be coupled with overthinking. What can you do to overcome this dilemma?

7 Ways to KISS:

  1. Stop pursuing perfection and pursue PEACE.
  2. Change your physical state by standing up or going outside; breathe deeply.

  3. Break down big tasks into smaller ones; set a timer. If you like variety, spend small chunks of time alternating activities.

  4. Instead of go, go, go until you collapse; take breaks and rest.

  5. On the flip side, too many breaks or long breaks may paralyze you and keep you stuck. Find the balance that works for you.

  6. Get help. Maybe you think you have to do it all alone and figure everything out by yourself. Who is willing and able to collaborate with you? The right help will empower you and them.

  7. Be present. Enjoy each “NOW” moment. Past and future thoughts can rob our present moments. Of course, treasure the past and learn from it. Pursue and plan for the future. Mostly, enjoy what you are doing this moment.

I am enjoying writing this blog for you. Let me be totally transparent. I admit I was consumed with overthinking mode. It’s important that I write words that add value and help you. I realized I wasn’t keeping it simple. How silly, right?

A complicated, bittersweet KISS may feel like this:  Knotted, Isolated, Self-Sabotage, Stuck.

Emotional Knots are tied to emotional wounds that rob your freedom and ability to grow. Staying Isolated can keep you separated from where you long to go and what you plan to achieve. Self-Sabotage conflicts with our thoughts and behaviors causing procrastination. This is a block to our success. When we are blocked, we are Stuck and cannot move forward. This type of KISS doesn’t sound enjoyable, does it?

Pucker up, Baby. This is the kind of KISS that will make you soar and you’ll want more. Kindness, Inspiration, Smile, Spontaneity.

Kindness is warm and tender, which is a welcoming relief in this harsh, cold world. Fill your heart and soul with Inspiration and motivation so you have enough for yourself and give inspiration to others. Put a Smile on your face to brighten your countenance. It makes you feel better and blesses others. Spontaneity is freeing and removes inhibitions. Some of the best experiences are unplanned and spontaneous.




Much Love,
Lori

Allow yourself to lighten up, enjoy life, and Keep It Simple, Sweetie. As my Grandpa used to say, “Apple pie without the cheese is like a kiss without a squeeze.” Eat the cheese and embrace the sweet life. May you receive the best Hugs and KISSES.

 

Thanks for sharing this intimate, authentic time with me. Please share ways you KISS (aka Keep your life simplified.) Did I make you SMILE?

Filed Under: MY BLOG Tagged With: abundance, analysisparalysis, authentic, balance, behavior, blocks, blog, business, busy, communicate, community, decisions, defeat, delegate, desire, dilemma, distractions, entrepreneur, exhausted, freedom, fulfillment, fun, help, hug, inspiration, intimate, isolated, isolation, keepitsimple, kindness, kiss, knots, legacy, lonely, love, motivation, overanalyzing, overthinking, overwhelmed, peace, perfection, perfectionist, procrastination, productivity, purpose, relationships, relief, rest, schedules, selfsabotage, separation, simplify, spontaneity, spontaneous, stress, stuck, success, team, transparent, wellness

DO YOU FEEL THREATENED?

February 22, 2019 by Lori Leave a Comment

As I write this, many emotions emerge.  I recently got off a call with a group of people I believe I was destined to meet.  I am excited to see where this journey takes me.

Every task and direction given to me, I have done and delivered with excellence ahead of schedule.  It’s important to me to follow through, follow up, and stay connected.  What if other parties do not respond or return messages, especially when they did initially?  What if you are hired to do a project, but the person who hired you keeps blowing off your messages and questions?  I know people are “busy”.  (Don’t get me started on that word–It says, “You’re not important enough for my time.”)

How can I continue to complete projects, especially for others, if they are not as committed as I am?  I step back and do my best to see what may be going on at their end.  Still, no matter what, COMMUNICATION is key and in a timely manner.  Knowing that you have that person’s FULL ATTENTION and that they are actively LISTENING shows honor, respect, and interest.  People want to know they are important, and that you truly care, right?  No longer will I tolerate putting myself last, because I think everyone else is more important.  My time is valuable too.  It is a pleasure to work with people who treat me well; be assured that I will give the same courtesy.

Talk is cheap; ACTION (or lack of) tells the real story.  Unexpected stuff happens to everyone.  Just communicate when it does or at least assign someone to relay the message.  Be honest; be authentic.  It’s okay.  Most of us, at some time, have bitten off more than we can handle and made promises we can’t keep.  Be real; just say so.  Don’t keep me guessing; take time to respond.  I would rather know if anything has changed than to have unrealistic expectations, wouldn’t you?

Maybe $100 or $500 or even $20 is a big investment for some and only pocket change for others.  The fact that you made that investment and trusted certain people was a HUGE risk for you.  Recently, I had an unexpected medical and financial situation that was a game changer.  Despite everything, I keep making investments and taking risks.  Many of those risks almost put me under.  Have you ever been there?  Feeling like you keep getting sucked dry only to be mocked or called crazy.  Even worse, feeling devalued when threatened to be “disowned” if you don’t have the investment required and never to be allowed into that circle again.  Wow, that hurts!!

Know the difference between excuses and people who are giving it their all and doing their part to find a way.  Hopefully, their finding a way and digging a deeper HOLE prevents them from being homeless versus truly achieving success.  Take time to hear their situation.  They are counting on you, because you promised to be there.  They put their TRUST and BELIEF in you.  You have seen their efforts and accomplishments, don’t just laugh it off and take it for granted.

There are people who use and take advantage of people, but most people DO have good intentions who truly help people succeed.  When we break promises or fall short, step up, admit it.  Lead by example.  Again, we all strive to lead by example.  None of us is perfect.  I disappoint myself many times.  Let’s not disappoint each other.  But when we do, forgiveness and understanding go a long way.  Know who really is there for you and who isn’t.  Don’t pretend.  Find the circle who supports and encourages you and helps you reach your destiny.  Remember, what you know and the life you live may be foreign to new people in your circle.  Have mercy and patience.  What comes easy to you, isn’t easy for everyone.  Build them up and teach them how to rise up and help them when they fall; you will be appreciated and rewarded for doing so.

There have been too many people I trusted and who made promises; it didn’t end well.  When similar patterns emerge, it causes me to pause and evaluate if I am in the right circles as I move forward.  Time and actions will reveal the truth.  I am committed to doing my part.

Thank you, Dani Johnson, who taught me, “Nothing becomes dynamic until it becomes SPECIFIC.”  For example, “Honey, when do you want to start a family?” OR “When can you fix the sink?”  OR “When will we schedule our next call?”  If your answer is, “SOMEDAY” or “SOON” those answers are NOT specific.

Is having INTEGRITY important to you?  We all fall out of integrity at times.  Then what do you do?  Own up to it, apologize, and get back into integrity with yourself and others.  Is “image” or good character more important?  Some people use arrogance or ego as a cover.  It reminds me of a man who was often late on purpose to show how important he thought he was so that people should be thankful to get time with him.  Really?

My grandpa always said, “Don’t think you are better than anyone, but know you are just as important.”  Be humble, and respect everyone’s time no matter who you are, from peasant to king.  When people commit to a time to connect, all parties are expected to show up.  Sure, there are glitches and delays and unexpected things that happen; that’s life.  Just communicate that information so you don’t leave people hanging.

Have you been “ghosted”?  What is that?  Ghosting is breaking off a relationship (often an intimate relationship) by ceasing all communication and contact with the former partner without any apparent warning or justification, as well as ignoring the former partner’s attempts to reach out or communicate.

Ghosting can happen in business too or friendships.  One day you are communicating regularly, and everything is great.  Then, poof, it ceases.  What happened?  You may never know.  If it was an intimate relationship, maybe they ran off and got married even if they said you’d always be best friends.  In business, maybe a richer client came along.  Don’t waste your time on people who don’t value you.  Even if it seems like some people put you on the back burner or cut you off, don’t give up on yourself or your dream.  Shake the dust off your feet and keep it movin’.

Filed Under: MY BLOG, Uncategorized Tagged With: action, answer, appointments, arrogant, assignment, attention, author, belief, blog, business, busy, commit, communication, courtesy, danijohnson, deliver, destiny, direction, disowned, dream, effort, ego, encourage, entrepreneur, fake, followthrough, forgiveness, friend, ghosted, grateful, hire, homeless, honesty, humble, humility, integrity, invest, itsyourtime, journey, listen, message, mocked, patterns, project, promises, relationship, respond, risk, schedule, success, task, thankful, threatened, time, trust, value, write

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